AI has made advances in many industries since it was invented. The ever-changing travel industry is also taking advantage of AI to revolutionize the way it operates. As a result, nowadays, travel companies highly leverage AI-powered tools and solutions for various processes from travel planning to landing in the destination.
In this way, AI in the travel industry is significantly transforming how companies interact with their customers.
This is mainly due to the personalization of experiences that such technological advancements offer, becoming part of daily tasks or process optimization and providing an evolution that not only streamlines travel planning but also provides deeper insights into customer preferences.
Here in this article, you will learn how AI has transformed the lucrative travel industry, using example applications. We will also discuss the advances in AI that travel companies should be aware of in order to stay competitive in the industry.
What is AI?
Artificial Intelligence or AI is a branch of computer science where machines and computers simulate human intelligence [1]. In AI, machines are programmed to think like humans and perform tasks that only humans can do. Furthermore, It leverages the problem-solving and decision-making capabilities of human beings [2].
AI is not just a single technology but a rapidly evolving collection of technologies like deep learning, machine learning, and expert systems. For example, AI systems such as self-driving cars and space-exploring robots learn from the experience. Today there is ongoing research on the applicability of more advanced AI technologies like Generative Adversarial Networks and Edge AI in various industries.
The role of AI in tourism has become increasingly significant, transforming everything from travel planning to the customer experience at the destination. By simulating human intelligence, AI provides innovative solutions that enhance operational efficiency and enrich the traveler’s experience, highlighting the importance of adopting these technologies in the tourism industry.
How is AI Changing the Travel Industry?
Currently, AI has been incorporated into many areas of the travel and tourism industry, making lives easier for travelers around the globe. For instance, there are some widely used forms of AI in airports these days, such as facial recognition systems and airport security scanning devices.
Next, we will discover how AI applications are used in the travel industry using real-life examples.
Incorporating AI in tourism has not only revolutionized how tour operators interact with their clients but also how they personalize offerings and services. Virtual assistants and chatbots are prime examples of how AI facilitates more efficient and personalized booking processes, offering travelers options that best suit their needs and preferences.
AI Assistants For Travel Booking
Thanks to AI, travelers no longer need to visit travel agencies to book flights or search for accommodation. AI assistants and Intelligent chatbots have now taken the place of travel agents allowing travelers to book flights and accommodations and hire vehicles online. These chatbots are deployed in social media sites like Facebook messenger, skype, WhatsApp, and Viber to offer users a more personalized booking experience.